Superheroes, celebrities or even soda brands, the nicknames of Rolex watches come from different backgrounds. Far from the official nomenclature, the patented names and the references of the famous Geneva manufacture, enthusiasts, who can be nicknamed “Rolexophiles”, use these many nicknames to talk about their favorite timepieces.

Rolex GMT-Master “Pepsi”

Undoubtedly the most used and best known designation in the world of watchmaking. Pepsi, you will have understood, refers to the two main colors of the logo of the famous brand of soda. These two and the same colors that can be found on the bezel insert of certain models of GMT-Master and GMT-Master II watches. Originally produced for Pan-Am pilots, the Rolex GMT Master was equipped with a bakelite bezel and a case without a crown guard. Some also give it the name of Pussy Galore, one of the female characters in the Goldfinger installment of James Bond, who sported this masculine wrist watch (model 6542).


Rolex GMT-Master II “Batman”

Unveiled at Baselworld 2013, this Rolex GMT-Master II was quickly nicknamed “Batman” due to its black and blue Cerachrom bezel reminiscent of the colors of the Gotham City hero's cape. The craze was immediate to such an extent that demand exceeded supply, literally exploding its rating on the second-hand market, which continues to climb today. It is also nicknamed “Bruiser” (brute in French) or “BLNR” because of its reference 116710BLNR.


Rolex Submariner “Hulk”

We continue with the superheroes! His beginnings were difficult because his color was too surprising. But today it has become one of Rolex's must-haves. The so-called “Hulk” Submariner (reference 116610LV) launched a few years ago is immediately recognizable by its color, with its green Cerachrom bezel, its dial entirely painted in green, and by its imposing build which also explains its nickname. Launched in 2010, it replaced the so-called “Kermit” model.

Rolex GMT-Master “Coke” or “Coca-Cola”

Nicknamed “Fat Lady” or “Sophia Loren” and produced in 1983, the Rolex GMT-Master II (reference 16760) owes its name to its thicker case. It was followed in 1989 by the reference 16710, whose two-tone black and red bezel earned it the nickname, this time, “Coke”. Just like the brand of soda, this iconic timepiece remains a safe bet!

Rolex Daytona “Paul Newman”

Undoubtedly the best-known denomination for the Rolex Cosmograph Daytona. Who hasn't dreamed of it? Like the illustrious actor, she has become the horological icon of luxury watches for men. Everyone is fighting for it, at any price. Indeed, the real Daytona of actor Paul Newman (reference 6239), and the most famous of all, was sold at auction in New York on October 26, 2017 for the sum of 15,228,095 euros. Presented to the actor by his wife, he wore it during the filming of the film Winning in 1969. Generally, the Daytona “Paul Newman” are identifiable by their Art Deco-type decorations of the auxiliary counters, but there are many variations .

Rolex Explorer II “Freccione”

Unveiled in 1971, the Rolex Explorer II 1655 is nicknamed “Freccione”, or “big arrow” in Italian. This name is due to its bright orange arrow-shaped GMT hand. It also has another nickname: the Rolex Steve McQueen. Indeed, this watch was often worn by the latter.

Rolex GMT-Master “Root Beer”

The GMT Master 16753 Root Beer is admired by enthusiasts of the genre. It is frequently called Clint Eastwood, in reference to the 1993 film "In the Crosshairs", in which it is seen on the actor's wrist. Nevertheless, it is better known under the name of Root Beer! And for good reason, it sports precisely the same colors as the logo of the old school American drink A & W Root Beer.

Rolex Cosmograph Daytona “Patrizzi”

The Rolex Daytona reference 16520, pays tribute to the auctioneer Osvaldo Patrizzi since the sale of his personal collection in 2006, by adopting his name. This model is distinguished by its black dial and its three discolored auxiliary sub-dials that have turned brown.

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